Search habits of holiday shoppers
29% of your customers started their holiday shopping before Halloween. Gray Friday is NOW.
The leaves have barely begun to change color, but the holiday buying season is upon us. This year, 29% of your customers started their gift shopping before Halloween (Google Consumer Survey, July 2014).
Before we know it, Black Friday will be here. According to Google, consumer searches on that day alone rose 27% in 2013 . . .
5 Useful Facts for SMBs: Conquer Your Fears About the Internet
For starters, local customers who research online spend more once they swing your physical doors.
If you own a local business, it's time. Time to stop letting fear of the Internet paralyze your growth strategy.
It's easy to view the online world as an intimidating behemoth of highly advanced technology that's only suitable for use by those who are the most technically knowledgeable among us - or those who . . .
Useful workshop: WistiaFest gathers best and brightest in video marketing
Successful companies using video have NEVER had one go viral. And that's key to their long-term success.
Today's marketing teams are being tasked with a growing roster of activities all designed to sell their company's products and services.
Blogging, print, live events, email, SEM, display, mobile, PR, this list goes on and on.
In 2014, add a new entry to this crazy Chinese menu: video.
Next to . . .
Useful tools: Workarounds for Google's Missing Keyword Data
Security move by the search giant leaves agencies, AdWords advertisers scrambling for solutions
Last September, Google shocked webmasters the world over with the news that the search giant would immediately begin encrypting all searches entered into the search box.
In one fell swoop, if you owned a website and saw visitors connecting to your content from organic searches on Google, your analytics no longer showed you . . .
Useful metric: Your daily slice of impressions
If you're marketing online, you deserve maximum pie: Share of Voice
We'll get to the pie in a minute. First: Did you meet your sales goals for 2013?
For local automotive dealers, I can tell you first-hand that in-market shopper demand was strong last year. And if what I'm hearing everyday via phone and in person at trade shows for GM's and Internet managers is any indication, . . .
Useful tip: Your product won't sell until you're useful
Marketers: You've got to give to get.
As a veteran startup guy, I get the pressure.
The pressure to light our hair on fire, build a product that will change the world, and sell, sell, sell, FAST!
As a marketing professional, you must learn to manage this pressure.
Truth: We know our product is disruptive. It's groundbreaking. It does . . .
Useful tool: Google Keyword Planner
Get keyword ideas and traffic estimates for your local market
Online marketing is complicated. I don't mean in the book learning sense, I mean pure complexity.
It's easy to get lost in the weeds of the execution of a Google advertising campaign. Why? There's far too many choices for an advertiser today.
"Should I put all my eggs into a search engine . . .
