29% of your customers started their holiday shopping before Halloween. Gray Friday is NOW.
The leaves have barely begun to change color, but the holiday buying season is upon us. This year, 29% of your customers started their gift shopping before Halloween (Google Consumer Survey, July 2014).
Before we know it, Black Friday will be here. According to Google, consumer searches on that day alone rose 27% in 2013 over 2012. But . . .
For starters, local customers who research online spend more once they swing your physical doors.
If you own a local business, it's time. Time to stop letting fear of the Internet paralyze your growth strategy.
It's easy to view the online world as an intimidating behemoth of highly advanced technology that's only suitable for use by those who are the most technically knowledgeable among us - or those who can afford to hire . . .
Successful companies using video have NEVER had one go viral. And that's key to their long-term success.
Today's marketing teams are being tasked with a growing roster of activities all designed to sell their company's products and services.
Blogging, print, live events, email, SEM, display, mobile, PR, this list goes on and on.
In 2014, add a new entry to this crazy Chinese menu: video.
Next to mobile, it's the next big thing for . . .
Security move by the search giant leaves agencies, AdWords advertisers scrambling for solutions
Last September, Google shocked webmasters the world over with the news that the search giant would immediately begin encrypting all searches entered into the search box.
In one fell swoop, if you owned a website and saw visitors connecting to your content from organic searches on Google, your analytics no longer showed you exactly which . . .
If you're marketing online, you deserve maximum pie: Share of Voice
We'll get to the pie in a minute. First: Did you meet your sales goals for 2013?
For local automotive dealers, I can tell you first-hand that in-market shopper demand was strong last year. And if what I'm hearing everyday via phone and in person at trade shows for GM's and Internet managers is any indication, 2014 is off to a . . .
Marketers: You've got to give to get.
As a veteran startup guy, I get the pressure.
The pressure to light our hair on fire, build a product that will change the world, and sell, sell, sell, FAST!
As a marketing professional, you must learn to manage this pressure.
Truth: We know our product is disruptive. It's groundbreaking. It does things no other product has ever done. . . .
Get keyword ideas and traffic estimates for your local market
Online marketing is complicated. I don't mean in the book learning sense, I mean pure complexity.
It's easy to get lost in the weeds of the execution of a Google advertising campaign. Why? There's far too many choices for an advertiser today.
"Should I put all my eggs into a search engine marketing campaign (AdWords)? . . .