How to plan, fine-tune a profitable online marketing campaign
A little planning goes a long way. That’s true whether you’re writing a business plan for a new auto dealership or preparing to leverage new online marketing tactics to attract in-market shoppers.
The key to success is starting with the end in mind.
Think about it. Before you opened your doors you had to make three critical decisions:
What . . .
Take the guesswork out of hosting, tracking views, measuring ROI of video marketing
Any marketer worth his or her salt is talking about video. "It's the next big thing in content marketing," they say, "and besides, your YouTube videos are getting massive SEO bumps on Google."
Recently I heard an industry thought leader say that if you don't have a video strategy, you don't have a future . . .
Google unleashes the power of latent, abstract search
Google has become so good at providing relevant search results to users that the days of site owners obsessing over individual keywords are over.
Why? The age of conversational search has arrived.
I ghost wrote this thought leadership piece for a national retailer magazine to be useful to local business owners, who must now craft an updated . . .
Dynamic Search ads, Keyword Insertion increase local market reach and unit sales
It’s a question I hear from automotive dealers on a regular basis: “What are the pros and cons of inventory-based search marketing campaigns online?”
After all, when you look out your windows at a sea of new and used vehicles in need of buyers, it’s natural to look for ways to attract buyers to specific makes and models to turn online . . .
Reach higher-value shoppers with remarketing lists for search ads
Enhanced AdWords Campaigns. Hummingbird. Conversational Search. There’s been no shortage of big headlines coming out of the Mountain View search giant Google in the last few months.
I wrote this thought leadership piece for a national automotive dealer magazine to be useful to GMs and Internet managers who have not yet heard about the . . .
Internet search & banners work together to boost awarene
In an ideal situation, your business would have an unlimited marketing budget to promote yourself. But we all know it doesn’t work like that.
I ghost wrote this thought leadership piece for a national retailer magazine to be useful to local business owners, explaining how online search (SEM) and display (banner) advertising work together to . . .
If your website doesn't function perfectly on a mobile device, you're sunk.
When I look at local retailer websites today, I’m finding a growing roster of great destinations. In 2014, however, having a website that looks and works great on a desktop isn't enough.
I ghost wrote this thought leadership piece for a national retailer magazine to be useful to SMBs researching the increasing impact of mobile device . . .