Useful tactic: Win the Google ad auction with Ad Extension Bonus
Stronger ad position, lower costs for ad extension-optimized campaigns
When local auto shoppers use Internet search engines to research their favorite makes, models and dealerships, they're interested in only the most relevant and useful results.
I wrote this thought leadership piece for a national automotive dealer magazine to be useful to GMs and Internet managers who looking for a new . . .
Useful videos: Local retailer online marketing testimonials
How digital advertising, done right, helps businesses be found and sell more
When you develop a truly disruptive new product, sell it to qualified customers and set the right expectations for results, then over-deliver, amazing things happen.
One of those amazing things is that your customers will go out of their way to spread the word about your impactful product to others.
Testimonials . . .
Useful tactic: Hyper-local Internet ads attract better customers
How West End Bikes rides search and display to win the local advertising race online
When considering where to allocate your marketing resources, consider that local online awareness of your business, makes, models and services is critical to sales success. In a previous piece, I mentioned a BIA/Kelsey study that shows that more than 90 percent of consumers research online prior to buying from a local shop.
. . .Useful metrics: 5 online marketing measurements that rule them all
Ditch the smoke and mirrors. These metrics add up to real success.
Big data. Two words you’ve been hearing a lot lately. What does it mean to you as a local retailer (or in this case, an auto dealer)? Complexity, confusion and frustration.
I wrote this thought leadership piece for a national automotive dealer magazine to be useful to GMs and Internet managers who spend thousands of dollars . . .
Useful tip: Avoid these online marketing mistakes
If your Internet strategy isn't moving the sales needle every month, you're doing it wrong
It’s never been easier to “get into the game” of marketing your dealership online. But if everyone’s doing it, why aren’t you seeing a significant increase in phone calls and sales activity? That’s because not all dealerships are doing it correctly.
I wrote this thought leadership piece for a national automotive dealer . . .
Useful tactic: Brands go hyper-local online
4 Ways Local Retailers & Brands Team Up to Sell More
National brands who shift their marketing efforts to local campaigns have produced millions of dollars in new sales, with no net changes in total ad budget.
That's according to the Harvard Business Review.
I wrote this thought leadership piece to be useful to brand marketing managers investigating something . . .
Useful tactic: Convert web leads with reminder ads
Bring qualified shoppers back to buy with a retargeting campaign
You do a lot to drive traffic to your website. Even if you’ve attracted a lot of first-time visitors, a large percentage of them don't come back. However, you can increase the odds of them returning by running a cutting-edge “retargeting” campaign.
I wrote this thought leadership piece for a national automotive dealer . . .
