The reality? The ecommerce threat is more bark than bite for local retailers.
It’s a classic David vs. Goliath scenario. In many parts of the country, local bike shops are under assault by mammoth e-commerce sites who are invading local markets online to dominate Internet search results for their most popular (read: high-margin) brands and products.
Independent bike dealers have reason to be . . .
How to plan, execute a cutting-edge digital advertising campaign
In previous articles, I’ve discussed strategy and how mobile marketing leverages buyer spontaneity. Although purchasing an auto is a big decision, a key takeaway is that customers with smartphones are “on the go” and looking to buy quickly.
I wrote this thought leadership piece for a national automotive dealer magazine to . . .
Mobile marketing captures buyer spontaneity online
We’ve all done it: In a moment of boredom (watching TV, reading a newspaper or waiting for our kids to finish sports practice) we pull out our smartphone and start searching for a product. A service. A brand.
I wrote this thought leadership piece for a national automotive dealer magazine to be useful to GMs and Internet . . .
How digital marketing convery Nelo's Cycles attracts new customers with the Internet
Over the last decade, the marketing landscape has changed dramatically. Local periodicals are attracting fewer readers, and telephone directories are filling recycling bins. Consumers just aren’t relying on those resources as much as they used to.
So where are today’s consumers getting their information?
According . . .
Executive team outlines partnership, path to earn elite designation
As employee #20 at Netsertive, I've been lucky enough to be part of the company's incredible hyper-growth since 2011. Our incredible smart team delivers on its promises everyday, helping national brands and their local retailers team up online to be found and sell more.
We were named a Google AdWords Premier SMB . . .
Mobile shoppers buy within 24 hours, prefer websites and search engines to apps
It’s time to get serious about mobile marketing. A growing tide of research reveals what digital dealers may already know: Tech-savvy shoppers using smartphones are low-funnel sales opportunities who are searching “on the go” and are ready to buy (and soon).
I wrote this thought leadership piece for a national automotive . . .
How to move this trio of levers to impact results today
As the new year begins, I have a challenge in front of me. Our sales team and client success managers worked together to set pitch perfect expectations for our online marketing outcomes.
But a piece is missing: new clients were having difficulty giving us the business goals we need to start their campaigns on the right . . .