As the new year begins, I have a challenge in front of me. Our sales team and client success managers worked together to set pitch perfect expectations for our online marketing outcomes.
But a piece is missing: new clients were having difficulty giving us the business goals we need to start their campaigns on the right path to success.
I knew just the colleague to tap to help me fill in the gap. Andrew Sherland, employee #1 (first paid employee beyond our co-founders) had long been talking about the "3 levers" we use to set up our client campaigns.
In this 4-part webinar series, Andrew and I set off to educate existing and prospective clients on what these levers are, and how we use them everyday to deliver results.
Watch the webinar series here, and use the in-video controls to skip between sections.
The Useful Marketer
Useful tools, tips, tactics for modern marketers.